August 4, 2014

Doug Kass: Everybody loves free

When you give away something for free, the prospects for the number of things that you give away look damn good.

I have always marveled at the power of free. For example, it is amazing to behold the draw of free food -- even in the canyons of Wall Street's top banks managing directors and assistants swarm like seagulls to get a plate of wings and cold fries or greasy pizza. It is hard to deny that the free-ness isn't the driver.

Personally, my lunch standards definitely fall at a price of zero compared to full price.

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